Our Mission

To Accelerate the Adoption of Healthcare Innovation by Advocating for Consistent and Reliable Reimbursement. 

Our Values

• Be A Perpetual Learner

In the constantly evolving and complex healthcare landscape, staying ahead demands intellectual curiosity and a commitment to continuous growth. At PRIA, we are lifelong learners — consistently asking, exploring, absorbing, and applying new knowledge in innovative ways. This mindset enables us to anticipate challenges and lead with confidence and agility.

• Stay Endlessly Persistent

We are unwavering in our pursuit of progress. At PRIA, perseverance is not a choice, it’s a core value. The individuals and families we serve depend on our resolve to break down barriers to care. We consider it both a privilege and a responsibility to do everything within our power to ensure that life-changing treatments are within reach.

• Always Push the Boundaries

True innovation begins where comfort ends. We believe our greatest potential lies beyond the boundaries of convention. At PRIA, we challenge assumptions, question limitations, and boldly navigate uncharted paths to discover new capabilities and deliver transformative solutions. Progress isn’t easy, but it’s worth it.

• Embrace Individuality

Authenticity drives connection, creativity, and collaboration. At PRIA, we don’t just value individuality, we rely on it. The diverse backgrounds, perspectives, and personalities of our team are what fuel our dynamic culture and collective success. It’s this individuality that transforms colleagues into community, and work into something greater.

• Remember Our Purpose

In this industry, outcomes may vary, but our purpose remains constant. We stay grounded in what we can control: our commitment, our integrity, and our impact. Every day, we are reminded that the work we do changes lives. Even in the face of adversity, we move forward together, knowing that our efforts create lasting value for patients, families, and the future of healthcare.