Who We Help
At PRIA Healthcare, we partner with innovative MedTech companies to navigate the complex and often unpredictable reimbursement landscape. Our goal is to secure payer coverage and create clear market access pathways for breakthrough medical devices and procedures that have the potential to improve patient outcomes and save lives.
We Remove Roadblocks for MedTech Innovators
You’ve identified an unmet medical need and are developing a breakthrough device or procedure to address it. But innovation alone isn’t enough. Navigating the path to payer coverage is just as critical to your success. That’s where PRIA Healthcare comes in.
We partner with MedTech companies early in their journey to build strategic, evidence-driven reimbursement pathways that support long-term market access. Whether you're preparing for clinical trials, mapping your commercialization strategy, or pursuing payer approval, we work side-by-side with your team to ensure patients can access your life-changing technology.
Accelerating Innovation One Patient at a Time
At PRIA Healthcare, we take a strategic, collaborative approach to overcome these barriers. Beginning with a tailored reimbursement design phase, we work with you to identify the best pathways to payer approval, well before product launch. When coverage gaps exist, our team activates targeted provider- and patient-based appeals strategies to gain access on a case-by-case basis, helping you build momentum and evidence in real time. Our model enables commercialization one patient at a time, turning individual wins into scalable access and long-term success.
We Support Your Commercial Strategy
Our team supports your commercialization goals by building a compelling clinical, economic, and experiential case for coverage. We help you demonstrate medical necessity, differentiate your technology in a competitive landscape, and clearly articulate its value to payers, providers, and patients.
Through strategic use of individual appeals data, real-world case studies, health economics analyses, and targeted payer communications, we ensure your innovation is positioned for broad access and long-term success. From early development through market launch, we align evidence generation with the expectations of decision-makers—laying the groundwork for sustainable reimbursement and adoption.
Market access isn’t just a checkpoint—it’s the engine that drives successful commercialization. We help you get it right from the start.
At PRIA Healthcare, we collaborate with pioneering MedTech companies to expertly navigate the intricate and dynamic reimbursement landscape. Our mission is to secure payer coverage and establish market access for transformative medical devices and procedures, empowering innovations that enhance patient outcomes and save lives.
Learn more about who we help in the video below.
