Ryan’s function at PRIA Healthcare:

As Director of Reimbursement, Value Generation, and Market Access (RVMA), Ryan focuses on guiding companies developing new and emerging medical device technologies through reimbursement feasibility assessment, strategic market access planning and execution, and other activities to foster adoption. Like the rest of the RVMA team, Ryan takes a strategic, practical, and opportunistic approach to reimbursement and market access.

Ryan’s life before joining the People of PRIA Healthcare:

Over 10 years ago, Ryan co-founded PhotoniCare, a pediatric medical device company, leading all Reimbursement and Clinical Operations as the company grew from a startup into its current post-market commercialization stage. Ryan quarterbacked engagement with key stakeholders (i.e. FDA, health insurance payers, AMA CPT Panel, and specialty societies) to develop and execute multiple clinical trials to meet regulatory, health economics and reimbursement, CPT, and clinical objectives to achieve market access. While Photonicare transitioned and grew to optimize commercial execution, he moved on to now “pay it forward” to the next generation of MedTech companies and has since formed an independent consulting business. Ryan joined PRIA to work alongside leading professionals in the MedTech Reimbursement industry, learn from their expertise and diversity of opinion, and shepherd a more diverse array of clients through reimbursement and market access.

Ryan’s life outside of PRIA Healthcare:

Ryan serves as a judge, mentor, and speaker on medical device reimbursement, particularly in pediatrics with multiple organizations. Outside of work, he enjoys spending time with his wife and kids, playing outside in the garden, and swimming at the pool, or the park. Additionally, he enjoys cooking and eating Indian food, and exploring new recipes – the spicier the better!